"My business is terrible. The buying environment is worse now than at any time I can ever remember. I leave messages, but no one is returning my calls. Clients are killing me on price and customer loyalty is a contradiction in terms. If things continue as they are, I will not be able to compete."
Sound familiar? Would it surprise you to know that this was uttered by a printing sales rep? Probably not. But, would it surprise you if you knew that the quote was from 1982? That was, gulp, 30 years ago! The more things change...
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.