In this exciting episode of Printing's Alive, host Warren Werbitt interviews Colin Sinclair McDermott, The Online Print Coach from Scotland. They discuss their shared mission of aiding the printing industry; delve into the challenges and rewarding experiences they've encountered; and emphasize the importance of effective marketing and networking.
00:00 Introduction and Special Guest Announcement
00:38 Guest Background and Print Coaching Journey
01:56 Shared Experiences and Lessons Learned
03:15 Overcoming Business Failures with Integrity
10:44 The Importance of Marketing in the Printing Industry
16:14 Building Relationships and Customer Engagement
28:28 Modern Sales Strategies and Technology
35:00 Success Story: Leveraging LinkedIn for Job Opportunities
36:19 The Power of Direct Mail in Modern Marketing
39:39 Creative Direct Mail Campaigns: Thinking Outside the Box
45:36 Volunteering in Malawi: A Personal Journey
57:48 The Importance of Mastermind Groups for Business Growth
01:07:07 Final Thoughts and Upcoming Adventures
To listen to the audio version of this video, click here.
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