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Creating digital internet-distributed content which supplements the print magazine as well as creating stand-alone digital magazines is an integral part of almost all publishers’ evolving business strategy. While in some respects this is growing competition to print, the key to successfully reaching the consumer or business person is to marry the best of both media so that they complement each other. Without print, it is difficult for a publisher to develop a successful profitable internet presence, according to the magazine study analysis. The web enables the publisher to expand the depth of editorial material as well as to reach new readers and advertisers.
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