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For advertisers, print magazines are a primary vehicle for brand building, product awareness and new product introductions. Magazines have long been considered a vital part of virtually all large and many medium as well as some small companies’ marketing/sales “media mix.” Magazines, newsstand-purchased or mail subscriptions, can be found in the vast majority of North American homes and businesses and that trend will continue despite the onslaught of the internet and other competitive alternative electronic media.
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