PRIMIR Explores Magazine Printing and Publishing

RESTON, VA—March 12, 2007—A new Print Industries Market Information and Research Organization (PRIMIR) study, Magazine Printing and Publishing 2006-2011 provides an understanding of the trends, market influences and competition that will shape the magazine printing industry to 2011 and beyond. The report includes both qualitative and quantitative analysis and statistics about the magazine industry.

Conducted by PrintCom Consulting Group, Waxhaw, NC, for PRIMIR, the research study is based on extensive analysis of industry databases containing detailed information about magazine companies and individual magazine titles. Additionally, real world insights were drawn from nearly 100 in-depth expert interviews in conjunction with a physical sampling and study of approximately 640 magazines.

According to PrintCom, North American consumers have long had a love affair with magazines as a source of information and entertainment --- informative, interesting, fun reading. Hobbyists and special interest enthusiasts devour magazines as a primary source of information. For professional and trade specialists, magazines serve as sources of industry data, methods and practices as well as technology introductions and product information.

For advertisers, print magazines are a primary vehicle for brand building, product awareness and new product introductions. Magazines have long been considered a vital part of virtually all large and many medium as well as some small companies’ marketing/sales “media mix.” Magazines, newsstand-purchased or mail subscriptions, can be found in the vast majority of North American homes and businesses and that trend will continue despite the onslaught of the internet and other competitive alternative electronic media.

As evidence of the continuing viability of magazines, the report, which is the result of an extensive year-long study of the magazine industry, cites the birth of 1,370 new magazine titles that were issued in the U.S. and Canada last year (2006) swelling the total to an all time high of 26,140 titles. In 2007, a net growth of 820 new titles is expected, bringing the end-of-the-year number of magazines to 26,960. This is the largest number of magazine titles ever identified and is a testimonial to the vitality of the media for both advertisers and readers.