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According to the PRIMIR magazine study, in the new 360° publishing approach, print drives readers to the web and web content returns readers to print.
The study characterizes the new generation successful publisher as one that will deliver content through a variety of multiple media including print.
The study, Magazine Printing and Publishing 2006-2011, was distributed to all members of PRIMIR and NPES. For PRIMIR membership information, contact Jackie Bland, PRIMIR Managing Director at jbland@primir.org, or by phone at (703) 264-7200. Membership information is also available at www.primir.org.
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