PRIMIR Explores Magazine Printing and Publishing
Although the total number of pages contained in all North American magazines will, according to the study forecast, decline by about 9% between 2006 and 2011, the number of magazine titles over that same time period is expected to increase almost 8% to 28,205 total titles. The decline in pages is attributed to a shift of some content from print to the web, while the increase in titles represents a growing diversity of reader interest.
Creating digital internet-distributed content which supplements the print magazine as well as creating stand-alone digital magazines is an integral part of almost all publishers’ evolving business strategy. While in some respects this is growing competition to print, the key to successfully reaching the consumer or business person is to marry the best of both media so that they complement each other. Without print, it is difficult for a publisher to develop a successful profitable internet presence, according to the magazine study analysis. The web enables the publisher to expand the depth of editorial material as well as to reach new readers and advertisers.
According to the PRIMIR magazine study, in the new 360° publishing approach, print drives readers to the web and web content returns readers to print.
The study characterizes the new generation successful publisher as one that will deliver content through a variety of multiple media including print.
The study, Magazine Printing and Publishing 2006-2011, was distributed to all members of PRIMIR and NPES. For PRIMIR membership information, contact Jackie Bland, PRIMIR Managing Director at jbland@primir.org, or by phone at (703) 264-7200. Membership information is also available at www.primir.org.
About PRIMIR
The Print Industries Market Information and Research Organization (PRIMIR), provides in-depth research and analysis for the graphic communications industry. Formed in 2005 when the NPES Market Research Subcommittee merged with GAMIS, PRIMIR operates with support from NPES and annually provides members with current, relevant market data and detailed information on graphic arts and related fields. Members also benefit from meetings, market research skills building, and robust networking opportunities.
