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As evidence of the continuing viability of magazines, the report, which is the result of an extensive year-long study of the magazine industry, cites the birth of 1,370 new magazine titles that were issued in the U.S. and Canada last year (2006) swelling the total to an all time high of 26,140 titles. In 2007, a net growth of 820 new titles is expected, bringing the end-of-the-year number of magazines to 26,960. This is the largest number of magazine titles ever identified and is a testimonial to the vitality of the media for both advertisers and readers.
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