Newspaper Inserting--This Time, It's Personal
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Many a truth said in jest.
The Daily News is anticipating the call for address-specific targeting. Its new facility was designed with future additions in mind for that purpose. Richmond does feel a pair of issues will need to be addressed before such targeting becomes viable for all parties.
"The problem is the manufacturing process of address-specific products; doing it consistently and constructing a quality address-specific system," he says. "That has two components: the manufacturing or assembly process and the distribution process. With manufacturing, how do you repair an improperly constructed product and get it back in the sequence it needs to be in, so that it is in line for delivery at the proper time?
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