Newspaper Inserting--This Time, It's Personal
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Evans believes this is only the tip of the zoning iceberg.
"We're just getting started; the changes will definitely continue," he says. "Zones will be getting smaller. Ultimately, I think we'll be looking at address-specific delivery within the next 10 years. We have some demand for it now. At this point it is very labor- and cost-intensive, but it's something we've done and it will become more of a factor in the coming years."
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