221 Railroad Avenue

Newspaper inserts have moved away from the general audience and have taken aim at smaller pockets of subscribers—even at the carrier level. BY ERIK CAGLE Hey you, living at 221 Railroad Avenue! Yeah you, the one who just finished putting a deck on the back of your house about a month ago. Now you're on Johnson Hardware's list of prime candidates to receive its Handyman's Special sale circular in the Saturday edition of the Daily Bugle. As advertising costs increase and the days of mass insertions lose their viability, advertisers look for more economical and effective ways of reaching their target audience. Zoning has long since reached