Newspaper Inserting--This Time, It's Personal
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"Everything is partial circulation, and it certainly reduces efficiency when we're running smaller numbers," notes Evans. "The volume of advertisers has increased dramatically and our preprint volume goes up each year."
The Chronicle churns out a staggering 40 million insert pieces per week, backed by 3 percent to 4 percent annual increases over the past 15 years. To help maintain the pace, the Chronicle has added, among other units, controllers that allow the operator to designate a particular insert for a given quantity. It adds accuracy, efficiency and less down time to the equation and allows the operator to pay more attention to the inserting machine.
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