Newspaper Inserting--This Time, It's Personal
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As advertising costs increase and the days of mass insertions lose their viability, advertisers look for more economical and effective ways of reaching their target audience. Zoning has long since reached the ZIP code level, but that's not going to hold clients for long. Advertisers have your address and a consumables rap sheet a mile long, so they're coming to your front door. It's the wonderful world of one-to-one marketing.
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