New Opportunities Through Integration of Print and Digital Media
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Q—Other sectors are seeing a drop in turnover, though. Ultimately, digital media is taking away budget and market share from traditional print products forever.
Schreier—It is true that the situation in largely saturated markets is disportionately tougher than in emerging countries or China. The latest smartphones and social mediSchreier—such as Twitter, Facebook or Google+—are currently experiencing an astonishing upturn because they are opening up entirely new opportunities for communication and interaction. They bring people together online who want to share their everyday life or digital media such as videos or music with one another.
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