New Opportunities Through Integration of Print and Digital Media
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Q—What do these prospects look like in concrete terms. What are the up-and-coming opportunities for the print industry, in your opinion?
Schreier—The range of opportunities is massive. For example, companies and Web agencies can add interactive value to mailings, advertisements and posters using QR codes or other image recognition systems and use them for multi-stage cross-media service and product campaigns.
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