New Opportunities Through Integration of Print and Digital Media
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Q—Every competitive definition requires a clear distinction: either a cost leader, a quality leader or a niche supplier. The print buyer is playing an ever more important role, not just for print service providers. Marketing decision-makers, publishing houses as well as creative and web agencies are an important target group for the supply industry as well. The drupacube is aimed specifically at this highly heterogeneous target group. What is the program awaiting visitors to the forthcoming Drupa show?
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