New Opportunities Through Integration of Print and Digital Media
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Printed daily newspapers, especially, must be asking themselves more and more what added value they give their readers when all the essential news can already be read beforehand online in the evening. If the traditional daily newspaper is already yesterday’s news, what is needed is new ideas that exploit the high level of believability of this medium, and I am confident that publishing houses will be able to cope with this structural change successfully. But here as in other sectors of the print market, we are tracing the same development that will play out in the ongoing combination of printed and electronic media. This is where the future lies.
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