New Opportunities Through Integration of Print and Digital Media
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Printers can only ever make themselves indispensable in the medium and long term when they advise print buyers comprehensibly and reliably from the start—if they demonstrate what the options and alternatives really are, where they can save money without losing quality and how they can reach their objectives more easily. Print shops that have the necessary experience and the required expertise here have a very important advantage: they offer their customers clear added value and are less vulnerable to price negotiations. They are successful because they produce what makes makes them successful: win/win situations where everybody gains.
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