New Opportunities Through Integration of Print and Digital Media
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This target group is not only highly heterogeneous in terms of needs and interests, they are hard to understand. In this context, a specific program of talks and events was developed in 2008 together with collaboration partners from the print-based communication and media industry overall. This basic idea was therefore developed as a result for the forthcoming drupa show. For example, each day there is a special program of talks, developed in close collaboration with partners at home and abroad. This program of talks is aimed specifically at target groups from book publishers, magazines and newspaper publishers, as well as from dialogue marketing and the packaging industry.
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