Marchand--Questioning the Capabilities Brochure

The brochure is the great unexamined marketing expenditure in many a printing company. The time and dollars that go into the brochure's development and use are seldom examined closely. Its purpose—presenting the company in a favorable light, making its capabilities better understood by existing customers and providing prospects with a clear overview—seems self-evidently worthwhile. Questioning such an expenditure of marketing dollars seems almost perverse.