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Secondly, the brochure is a glorious example of the printer's trade—often lavishly illustrated, manufactured in attention-getting formats, color, multiple varnishes, etc.
A brochure may be a source of great pride for the owner of some companies—a mark of the prestige conferred by success in business. The marketing utility may be considerable, but the brochure also serves a purpose that requires no further pretext.
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