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REMEMBERING THE OBVIOUS:
What's It All About?
Your brochure should focus on customers' needs and how you meet them, not on your manufacturing process. It's about the solutions you provide, not about the bells and whistles on your equipment.
Remember a second obvious, but too often overlooked, fact. A brochure that costs $20 a unit to print and finish may make you proud, but it will end up under lock and key, treated as a piece of fine art, not a marketing tool.
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