Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Don't get me wrong. Brochures can be effective marketing tools. But not when statements like these provide the rationale for their creation and the plans for their use. My plea is a simple one: Do the homework; evaluate alternatives. I admit to harboring a secret prejudice. Other marketing activities may provide a greater return for your dollars; direct mail, publicity and focus groups are three examples.
0 Comments
View Comments
Related Content
Comments