Marchand--Digital Investments - Production vs. Client Comm.

Web sites, when carefully and creatively developed, are useful tools for job-related communications, both to and from customers. Initial contact via the Internet is an increasingly familiar way for providers and customers to find one another. Getting started can be a low five-figure cost—nowhere near what you're used to spending on equipment.

Don't ignore the obvious. E-commerce is a vehicle that will continue to grow. Find a place for your company in this new world.

—J.M.