Marchand--Digital Investments - Production vs. Client Comm.
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We've had a network, a LAN, since the late '80s. Internet access and e-mail were brought to the desk and home of every single employee more than six years ago. Our Web site has been up for almost as long. Not bad for a small firm with hardly more than a handful of employees.
Does our location in the Gulch have much to do with our use of technology? Perhaps we're earlier adopters than we would be if we were located in some other setting, but not necessarily. I recently encountered an ad agency located in Montana and a marketing firm in Oklahoma. Neither serve clients in industries that are early adopters, yet both are making sophisticated use of digital communications.
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