Marchand--Digital Investments - Production vs. Client Comm.

When I ask printing executives about how digital technology has changed their companies, most focus exclusively on production issues. That's hardly surprising in a manufacturing environment.

Digital capabilities have improved file management, prepress services, press work, finishing and distribution—providing significant gains in quality as well as overall production speed. Explaining the need to adopt this advanced production technology is a no-brainer: When used correctly, it will permit your company to operate more efficiently and, therefore, make the company more competitive. That's easy to understand—even self-evident.