Marchand--Digital Investments - Production vs. Client Comm.
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Remembering the Obvious:
Familiar Tunes
- Our customers don't use e-mail.
- We have a close relationship with our clients. They prefer to be visited and phoned.
- Web sites are just glorified billboards.
- We're too small to afford a Web site and e-mail.
- Nobody's making money on the Internet.
There may be many good reasons for smaller and midsize printing companies to resist the use of digital communications, but none of the preceding refrains are among those reasons.
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