What If You Lack Natural Sales Talent?
Good morning!
More than once in my childhood, I heard someone say, “You’d make a good sales rep.” Being optimistic, friendly, and persuasive came naturally to me. Does that mean it was easy for me because I had some kind of genetic advantage? Absolutely not. It took hard work. That said, those natural characteristics didn’t hurt!
One of my COVID-19 decisions was to commit to learning the guitar. Every Wednesday night, my daughter Emma and I have a zoom call with an instructor. He is to the guitar what I was to sales, a natural. He talks about “feeling” the next note and how his ear is always half step ahead. I wrote previously in a blog about Jeff’s reaction to my trying to understand and process what he’s teaching. Several times he said to me, “Bill, shut up and play.”
And so I do.
It’s rare that I miss a chance to practice on the guitar. I truly love it, but …
I am also truly terrible.
I would love to blame it on the hand surgery I had after attempting snowboarding 10 or so years ago. It would be convenient to say 59-year-olds don’t have the capacity. I could blame it on the fact that lessons start at 8:30 p.m.
Or …
I could just work harder than anyone else and achieve because of it.
Chances are you are not a natural born salesperson. This only means you will need to be the same blunt force object to sales that I am with the strings.
It’s interesting to go through the learning process and see the similarities with my coaching clients. I experience occasional breakthroughs where suddenly something makes sense or I will be playing a riff along with the blues track and think, “Damn! That sounds pretty good!” Moments like that keep me moving forward.
Look, you and I share a common goal. We both want to be successful and have some fun along the way. I won’t give up if you don’t. I challenge you to work harder, harder than you are now. Run the play, run the play, run the play. Your breakthrough moment is coming.
And that’s a wrap.
Bill’s sales training is not cheap, just effective and guaranteed. Contact Bill Farquharson through his website, BillFarquharson.com or 781-934-7036.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
