Standard Register: Where Innovation Has Led to a Century of Success
Morgan is bullish on the future of Standard Register, and marvels at the quality and durability of spirit exhibited by his employee base. Opportunities abound in all of the verticals that the company serves, even though the evolving nature of its needs is not for the faint of heart.
"It starts with the talent of our people," Morgan notes. "Their market insight is extraordinary. History matters, especially if you repeat the parts that should be repeated. Another strength is our ability to be resilient and nimble. We can change, even if it's hard. We apply this learning in things like SMARTworks, and make tough choices like our Jeffersonville (IN) investment.
"Given our market knowledge, we're now seeing companies on the technology side—software and services, analytics, workflow, content management—coming together with us in our go-to-market. We don't do it alone," Morgan concludes. "We bring a collaborative selling approach at the front end of the process, not just from the back end. That requires a lot of courage and confidence. But that's also one of the keys to our future." PI