Direct mail is alive, well, and delivering results as marketers are harnessing customer data to communicate with recipients on an individual basis. After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. Advances in printing technologies, data mining, audience segmentation, predictive modeling, and other forms of targeting are playing a prominent role in driving the use of personalization in direct mail.
What are the considerations from the production, technical, quality and business opportunity standpoints of the various key technologies for high-quality digital printing? What are their respective capabilities and limitations? Get the answers from leading commercial print service providers that recently undertook a thorough analysis of the principal technologies, discovering the pro and cons of each. Register now for the upcoming webinar.
The acquisition was driven by HP’s continued focus on driving digital printing growth.
The ACTDigi LEP Primer AQ1409610, a collaboration between HP Indigo and ACTEGA, is now commercially available worldwide.
HOT Graphics has launched high-volume digital color printing services with the acquisition of a 29˝ HP Indigo 12000 Digital Press.
Digitally printed packaging is providing brand owners with many exciting opportunities to better serve customers, improve internal operating efficiency and drive sales and profitability. This special report highlights digital printing’s role and the value it brings to brand owners, giving package printers and converters keen insight into the trends and strategies of their current and potential customers.
CSI is using the HP Indigo 12000 for a variety of commercial applications, including perfect bound book printing and variable content.
HP’s app-based and cloud connected multi-function printer portfolio is designed for the architecture, engineering and design community.
If you missed the Dscoop Edge conference this year, you can attend a webinar and learn about: The HP solutions for General Commercial Printing, Photo, Direct Mail, and Production Inkjet as presented in the showcase – including new inks, new workflow tools, security printing, and amazing samples that were running live on the show floor. You can also learn about new ideas and applications that were on display, new and innovative HP Indigo partner equipment and solutions, and a summary of key topics covered in education sessions.