Hewlett-Packard

Enhancing Brand Power with Digital Packaging Printing
January 10, 2020 at 12:01 pm

Packaging is a crucial marketing and communication tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes, from large corporations to small-batch producers, many opportunities to enhance brand power, consumer engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.

Defining the Best Practices of High-Performance Digital Print Providers
December 12, 2019 at 1:01 pm

Print service providers (PSPs) are continually challenged to make business and investment decisions that will drive growth and profitability. Determining the best course of action requires careful analysis of market trends, technology developments, customer demands, and industry leaders. This report combines NAPCO Research survey findings with profiles and examples of the actions successful printing companies are taking to enhance business success.

Now On-Demand: Migrating to Digital: What, Why, and How
September 17, 2019 at 4:37 pm

Digital presses work side by side with conventional presses in thousands of printing plants. Getting peak productivity from both types of equipment means making the right decisions about migrating work from offset presses to digital platforms. If you print in a hybrid offset-digital environment, or if you are planning to install a digital press in your offset shop, this webinar is tailor-made for you.

CEO of HP Steps Down, Successor Named
August 23, 2019 at 1:38 pm

Enrique Lores, president of HP’s Imaging, Printing and Solutions business, has been appointed to succeed Dion Weisler as CEO.

Personalization is Pushing the Envelope of Direct Mail Results
August 5, 2019 at 4:31 pm

Direct mail is alive, well, and delivering results as marketers are harnessing customer data to communicate with recipients on an individual basis. After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. Advances in printing technologies, data mining, audience segmentation, predictive modeling, and other forms of targeting are playing a prominent role in driving the use of personalization in direct mail.

What to Consider When Making Your Next Investment in Digital Print Technology
July 15, 2019 at 4:48 pm

What are the considerations from the production, technical, quality and business opportunity standpoints of the various key technologies for high-quality digital printing? What are their respective capabilities and limitations? Get the answers from leading commercial print service providers that recently undertook a thorough analysis of the principal technologies, discovering the pro and cons of each. Register now for the upcoming webinar.