Standard Register: Where Innovation Has Led to a Century of Success
Standard Register serves a number of key vertical markets, including health care, financial services, manufacturing and retail. Much of what the company provides entails marketing services, critical communications/customer communications and product marketing decoration.
Analytics to Maximize ROI
For example, Standard Register's Critical Communications Solution offers single-source design, production, processing, mailing/transmitting and fulfillment of printed and electronic documents. The firm uses analytics to enable its clients to better measure and understand the effectiveness of these communications, and to make necessary adjustments to yield optimal results.
Another example for the health care market, Standard Register supplies patient and managed care safety solutions and communications. In manufacturing, product marking and labeling account for a lion's share of its offering, including decoration technology that underscores the customer's brand recognition, provides safety information and yields higher results with consumers.
While it still offers flexographic and screen printed labels, Morgan notes that the business is increasingly gravitating toward digital printing. A pair of HP continous-feed inkjet presses, a T230 and a T400, highlighted a $7 million capex initiative in 2013. The company also invested in a 335,000-square-foot Center of Excellence in Jeffersonville, IN (near Louisville, KY) for digital printing, kitting and distribution to provide customers more flexible delivery options and to enhance speed to market.
The new facility augments Standard Register's existing digital platform. "This Center of Excellence gives us the opportunity to respond to changes taking place in the printing industry from the standpoints of cost, efficiency and capabilities," he points out.
Standard Register has been quite active in bolstering its overall platform. Late last summer, it acquired another venerable business—fellow Dayton, OH, cornerstone WorkflowOne, in a deal worth $218 million. WorkflowOne supplies printing, document management, distribution and marketing services. The added depth offered by the acquisition, which catapulted Standard Register's employee head count to 3,600, is augmented by new opportunities in the retail and promotional products spaces.