VDP: Database Marketing Delivers
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Brad Lena
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Companies that do not possess internal programming, IT or even digital presses are not necessarily excluded from participating in this market segment. If, for example, a company has provided some of the data acquisition and manipulation services discussed, direct mail segmentation can be achieved through versioning or a gang run, and the only data that is included is the name and address. That name and address represents all the value-added intelligence appended to it.
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Brad Lena
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