VDP: Database Marketing Delivers
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Brad Lena
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The bottom line: From mid 2006 to 2007 ink-on-paper sales increased 0.7 percent, digital/toner-based print sales increased 6.0 percent, and ancillary services increased 3.4 percent. There is not much debate anymore about the trend and that data-driven marketing resides firmly, but not exclusively, in the latter two.
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Brad Lena
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