VDP: Database Marketing Delivers
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Brad Lena
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What is the value of marketing intelligence? Like the VISA ad says: “Priceless.” Today’s markets demand efficiency and productivity, as competitive and shareholder pressure mount and as costs rise. Businesses are quite willing to spend money with vendors that make real contributions to the ROI of their marketing. Database marketing answers the call. It is said that, for every dollar spent on printing, six to eight dollars are spent on all of the other processes and services associated with it.
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Brad Lena
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