VDP: Database Marketing Delivers
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Brad Lena
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In general, pricing for these services is often kept separate from printing costs. It is a futile strategy to try to explain to a customer all the value-added elements rolled into the unit cost of marketing collateral. All they see is a substantial unit cost. Perhaps the biggest problem is leaving money on the table; some printers do not have an appreciation for the real or perceived value of these services and would be surprised at how much the market will bear.
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Brad Lena
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