VDP: Database Marketing Delivers
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Brad Lena
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This is not a problem, but an opportunity, to sell file preparation/conditioning services. The cost can be a per-hour charge or a flat fee. Data vendors provide conditioning cleansing, deduping, postal sorting, and verification services in addition to list acquisition.
Appending demographic information to a client’s database is initially an analytic operation, developing and enhancing customer profiles. The more information a company has about who their clients are and what motivates them, empowers the company to offer relevant products and services.
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Brad Lena
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