VDP: Database Marketing Delivers
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Brad Lena
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A question I often get from companies starting to offer these services: “Where do we get the expertise?” I routinely recommend that they find a vendor/partner, rather than try to develop the IT/programming infrastructure internally. The learning curve is too steep, and it’s time-consuming. They need to bring the services to the marketplace as soon as possible and develop these other revenue streams.
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Brad Lena
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