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Managements should map the relative presence of each category to the geography of their plants and sales offices. Allocating resources to where payoff potentials are greatest optimizes the sales process and sets a course that's ahead of the competition.
The full-text, 170-page "Hot Markets for 2005," which includes the 1,000 largest buyers and 300 best geographies, is available from PB/BA International by calling (866) 586-9391.
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