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The astounding 20 percent revenue share will be lost on the trustees and administrators—unless the case is presented by our medium. Meanwhile, athletics ($12 billion, +19 percent) and cultural events ($5 billion, +12 percent) should confer $0.8 billion to print.
Taken together, these 25 hottest marketplaces should account for 74 percent of U.S. GDP, and 92 percent of all printing sales. Off the list, but worthy of sales attention, are Number 26 energy ($4.05 trillion, +16 percent; with $2.7 billion to print, -20 percent); Number 27 business/professional services ($481 billion, +8 percent; with $2.3 billion to print, +2 percent); and aerospace/defense ($148 billion, +2 percent; with $2 billion to print, 0 percent).
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