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Some appetizing news: Kraft Foods, with a 5 percent market share, is migrating to low-carb, reformulated foods with a half-billion dollars more for marketing!
Thirsty will be Number 9 beverages ($307 billion, +2 percent; with $8.3 billion to print, +3 percent). The fastest growth segments will be waters ($21 billion, +10 percent) and coffees, other prepared drinks ($119 billion, +6 percent). The sales plan is to get these categories to buy print beyond labels and containers. Wines and spirits ($20 billion, +2 percent) and beer/malts ($45 billion; +5 percent) will pop $3 billion in packaging and promotional print, slightly above '04 spending. Sell promotional print to beverage importers, notably of Australian wines and European spirits.
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