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Cleaning Up
Personal care ($261 billion, +7 percent; with $5.3 billion to print, +11 percent) is Number 17 for '05. Color cosmetics ($29 billion, +13 percent), fragrances ($12 billion, +13 percent) and toiletries ($75 billion, +10 percent) are the printing superstars, applying $3.5 billion of ultra-slick packaging, labels, POP and spectacular-type magazine inserts to the marketing mix. The remaining one-third of sector buys are litho and flexo packaging and POP for hair, skin and suncare ($73 billion, +7 percent) and sanitary/hygiene ($58 billion, +8 percent).
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