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Ranked Number 2, down from first place for the first time, is non-newspaper publishing ($103 billion, 0 percent; with $13.9 billion to print, -17 percent). Discontinued titles, reduced run lengths and direct purchases of paper in periodicals ($49 billion, -4 percent; with 2 billion to print, +13 percent) and adult trades ($8 billion to print, +7 percent), more than one-third of which may be hardcovers and high page counts. Commercial plants will be "outbounded" by the specialists with in-house finishing and distribution, again to the jeopardy of the generalists. The other areas of book publishing will be flat to negative as leading publishers like Thomson sell off or migrate titles and content to new media.
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