What if your mailer simply “looked” like an envelope, but actually was not an envelope at all? In fact, I’ll take it a step further and ask if a self-mailer that looks like an envelope could be just as engaging as envelope mail, and possibly even more so?
Agree? Disagree? Watch this week’s episode to see where you fall in the debate — but here’s what I think is great about this week’s fold:
- The one-piece construction makes it easy to cover both sides with full-color variable printing and imagery.
- The format design looks just like an envelope, down to the flap and the “seam” placement, but it breaks down into an exciting and visual layout with a tear-off promotion.
NOTE: This particular design is not configured as a carrier, but if you need a mock-envelope mail format that has a built-in pocket for inserts, check out the 4 Pocket Mailer ideas in Episode 579.
I hope this week's selection is a timely and relevant solution for you! Thanks for watching, and have a great week.
How was this mock-envelope mailer produced?
Folding Style: Modified Cross Fold
Paper: 80 lb coated cover
Size: Folded: 8 x 5.5"; Flat: 13.375 x 12.25"
Printing: Printed 4/4 with variable data personalization
Finishing: Score/Perf/Die-Cut, Fold, Fugitive Glue
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.