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The remaining 10 percent, in their estimation, should be dedicated to “disruptive innovation.” In this case, you would try various new models of marketing and advertising with intensive measurement of results. You learn from these experiences, and you learn what sticks. Once you find some new methods that work, you can move them into the 20 percent or even the 70 percent, using the 10 percent to go after more ideas.
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- People:
- Greg Stuart
- Rex Briggs
- Places:
- United States
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