What’s New, What Sticks —Sherburne
In another case, employees of a printing/mail company collect all of the “junk mail” that comes to their homes and contact the mailers as qualified prospects for their business. Their business model allows them to provide print/mail services at below-market prices, and many of the mailers they contact in this manner become customers.
“What Sticks” is well worth reading, whether you are a marketing professional, business owner or sales professional. It has great data and great ideas that might spark a new way of thinking for you and your business. I highly recommend it! PI
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available for purchase through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.