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Media: What does each type of media you use contribute to the overall success of your marketing campaign and your brand awareness?
Maximization: How do you build and leverage a knowledge storehouse that can deliver continuing improvement in your campaigns over time? The authors say, “Maximization is about continuous improvement in marketing ROI through ongoing innovation and research, paired with information storehouse to ensure the learning doesn’t rot in the field.”
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- People:
- Greg Stuart
- Rex Briggs
- Places:
- United States
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