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A couple examples in the printing industry of disruptive innovation that I have recently come across include:
Disruptive Innovation
One vice president of marketing for a printing firm subscribes to an online print bid site, not to respond to the bids, but to see who is out there buying print online, what they are buying and how much. When he sees a company doing a fair amount of buying over the Internet, he researches them, including checking them out in Dunn & Bradstreet. He uses this process to deliver qualified leads to his sales force, at the rate of some 10 to 15 companies per week that he probably would not have known anything about otherwise.
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- People:
- Greg Stuart
- Rex Briggs
- Places:
- United States
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