Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The company still spends 70 percent of its budget on tried-and-true methods, but the 20 percent is spread out over several experimental venues and is measured closely to determine results.
That final 10 percent is something with which you can really have fun. In Ford’s case, they used the 10 percent of their F-150 advertising budget to experiment with online advertising in different venues—not just Kelly Blue Book or cars.com, but reaching out to other online venues to determine whether they would generate awareness and interest in the product.
0 Comments
View Comments
- People:
- Greg Stuart
- Rex Briggs
- Places:
- United States
Related Content
Comments