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What are the 4Ms the authors define?
Motivations: Why do your customers buy? If you don’t know why they buy from you, how can you identify the best way to speak to them? The authors say, “If you miss here, you’re guaranteed to miss the next M.”
Message: How do you communicate with your customers based on their motivations in a way that they hear what you are saying?
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- People:
- Greg Stuart
- Rex Briggs
- Places:
- United States
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