A Master Salesman
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PI: As the company grew from a print brokerage firm to a digital prepress provider and a printer itself, what digital technologies did you invest in? Also, what is your opinion of digital investments—and marketing those investments to your customer base?
Abrams: Over the years (obviously moving out of that one-room start), we invested in a new prep and prepress department, which included desktop scanning, high-end drum scanning, full Mac workstations, PC workstations, and the latest in retouching and imposition software tools. We invested in digital prepress hardware from Screen (USA).
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Marie Ranoia Alonso
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