A Master Salesman
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PI: Is there any advice you can give to our readers? Any tips on how to grow a printing business and how to market not only the capabilities of the business to existing and new clients—but market the business itself, in this age of consolidation?
Abrams: The key to success is to keep your eyes open—but stay on your toes. There are many companies that just want to buy sales. That's an old-fashioned way to do business. I would recommend to any business owner that the need to create strategic alliances with companies that possess vision, resources and an eagerness to try new things is essential.
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Marie Ranoia Alonso
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